Overview of Walmart and Amazon Marketplaces
Both platforms offer massive reach, but they differ in fees, audience, and seller requirements. Choosing the right one depends on your business goals.
Key Differences Between Walmart and Amazon
1. Seller Fees & Costs
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Amazon:
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Professional plan: $39.99/month + referral fees (8–20%).
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FBA fees apply for fulfilment.
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Walmart:
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No monthly fee (only referral fees: 6–20%).
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Lower competition but stricter approval process.
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2. Audience & Customer Base
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Amazon:
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300+ million active users worldwide.
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Prime members spend more but expect fast shipping.
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Walmart:
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120+ million monthly visitors (U.S.-focused).
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Budget-conscious shoppers; less saturated than Amazon.
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3. Fulfilment Options
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Amazon FBA:
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Handles storage, shipping, and returns (for a fee).
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Walmart Fulfilment Services (WFS):
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Similar to FBA but newer and less crowded.
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4. Advertising & Visibility
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Amazon PPC:
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Highly competitive, with sponsored product ads.
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Walmart Sponsored Products:
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Lower CPC (cost-per-click) due to less competition.
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Which Platform Should You Choose?
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Amazon is better for:
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Global reach, Prime customers, and FBA convenience.
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Walmart is better for:
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Lower fees, U.S.-focused sales, and less competition.
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